Description
Who We Are
Charter Schools USA (CSUSA) is one of the largest and highest performing education management companies in the United States, proudly serving over 82,000 students in over 150 schools in four states. Founded by Jonathan Hage in 1997, CSUSA's mission is a Relentless Commitment to Student Greatness in School and in Life™. CSUSA provides an academically rigorous education to students equipping them with real world readiness, prepared for college or career after graduation. With an unwavering dedication to the success of students from every background, CSUSA is closing the gaps in achievement and opportunity, keeping our promise of Strong Minds, Good Hearts™.
Job Purpose
To join a team of people with the mission: Relentless Commitment to Student Greatness in School and in Life ™. If you love inspiring and motivating young learners and want to put students first in education, CSUSA is the right place for you. We deliver on our promise of Strong Minds, Good Hearts™ through an education model that gives every student the opportunity for success. The Marketing Area Manager is responsible for the school-based marketing strategy, execution, and brand presence for Charter Schools USA schools in an assigned geographic area. Success is defined as strengthening the school's awareness, brand identity, and inbound interest to build a healthy enrollment pipeline in partnership with enrollment teams.
How You Will Impact Education
Area Marketing Strategy and Leadership
- Develop integrated marketing plans for schools in assigned area, aligned to CSUSA corporate strategy, best practices, and guardrails.
- Meet regularly with state and school stakeholders to report progress, set priorities, and prepare for marketing initiatives.
- Maintain knowledge of market insights, trends, and competitive landscape; recommend innovative strategies to improve relevance and performance.
Marketing Asset Creation & Management
- Work with nationally approved marketing/creative agencies, providing creative direction for school initiatives (web design, collateral development, creative assets for ad campaigns).
- Identify needs and coordinate development of marketing materials (signage, presentations, digital content, flyers, emails) that are brand-aligned.
- Advise on how and when to best leverage PR opportunities in the area; coordinate with PR agencies/contractors as needed.
Digital & Media Campaign Execution
- Identify local digital campaign needs (keywords, landing pages, integration opportunities) and inform national teams for proper execution.
- Support SEO/SEM activities, paid and organic social media campaigns, and digital content strategy.
- Monitor campaign readiness, performance, and optimization.
Community Engagement & Partnerships
- Consult with schools on leveraging local outreach and partnership opportunities (community events, promotions, collaborations).
- Ensure schools are equipped with appropriate materials for outreach events.
- Build and maintain relationships with community entities for marketing purposes.
Required Qualifications and Skills
- Strong project management and communication skills.
- Well-versed in marketing analytics and campaign optimization.
- Creative direction experience for diverse marketing channels.
- Ability to coordinate with multiple stakeholders across schools and departments.
Job Requirements
- Bachelor's Degree in Marketing, Communications, or related field.
- 5+ years of general marketing strategy and support experience.
- 2+ years of digital marketing campaign management.
- Experience managing budgets, agencies, and contractors.
May perform other duties as assigned.
Work Environment
While performing the responsibilities of this position, the work environment characteristics listed below are representative of the environment the employee will encounter:
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
FLSA Overtime Category
Job is exempt from the minimum wage and overtime provisions of the Fair Labor Standards Act.
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