Description
We're looking for an enthusiastic and creative Outreach & Engagement Associate to join our dynamic team at Edmonton Transit Service (ETS)!
As an integral part of the Transit Planning, Ridership & Revenue , and the Workforce Operations Support sections; you will be responsible for developing and implementing outreach campaigns to engage diverse audiences and build awareness about ETS. This includes building awareness for career opportunities with ETS with a focus on diversity, equity and inclusion; and strategizing and executing external operating campaigns to engage audiences and build awareness about ETS rider and community engagement, support for ETS programs.
What will you do?
- Plan and execute outreach activities that build community partnerships and promote ETS career opportunities
- Develop and implement a Strategic Community Outreach plan to guide promotional activities and campaigns related to the Transit Operator (Bus Driver) position
- Attend various events to promote the career opportunities within ETS and build relationships with potential collaborators
- Plan and coordinate ETS Hiring and Recruitment Information Sessions and other recruitment events such as job fairs
- Develop, plan, and manage promotional materials and marketing projects
- Research and implement recruitment tactics to attract a diverse workforce
- Collaborate with internal teams to identify target audiences and create tailored messaging
- Develop, track, and analyze Key Performance Indicators (KPIs) to measure the success of outreach campaigns
- Provide direction and support with other Rider Engagement outreach, transit space activations and external partnership fulfillment initiatives
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