SNF Marketer Job Listing at Discovery Senior Living in Southlake, TX (Job ID 939836)

Description

About Discovery Management Group 

Discovery Management Group is part of the Discovery Senior Living family of companies, a recognized industry leader for performance, innovation and lifestyle customization that today, ranks among the 2 largest U.S. senior living operators. Discovery Management Group specializes in managing and enhancing senior living communities across the United States. With a focus on innovation, operational excellence, and lifestyle personalization, Discovery Management Group plays a vital role in serving more than 6500 residents nationwide. 

Discovery Southlake SNF is hiring a Marketer to focus on enhancing existing and building new referral partner relationships.  

The SNF Marketer will provide community relations, sales activities and the results necessary to achieve and exceed the community's sales and move-in goals, continuously maximizing occupancy.

Responsibilities:

Builds a referral generating network for our senior living community:

• Pre-qualifies sources of professional referrals to determine their ability to send qualified potential residents to the community.
• Positions the business partnership emphasizing that our residents will be using their services and in return referrals are generated to the community.
• Identifies the key decision-makers and influencers in the local community to generate referrals to the community.
• Interacts with others by developing and maintaining rapport, demonstrating interpersonal sensitivity toward others.
• Establishes and maintains professional relationships through mutually advantageous activities.
• Plans events that draw the professional referral sources to the community for a presentation and tour; manages the logistics, greets guests and provides tours.
• Researches the sales history of referral sources to determine the effectiveness of activities and modifies plan and tactics to optimize ROI.
• Establishes a work schedule that supports the demands of the marketing plan and meets or exceeds the number of presentations, group presentations and follow-up visits in accordance with the plan.
• Develops a “formal” community relations annual marketing plan and budget, in conjunction with the Executive Director.
• Maintains in Vitals CRM, accurate, complete and up-to-date records of leads and referral sources/contacts to measure professional community relations' efforts and cost, according to guidelines established by the Executive Director.
• Working with other staff, achieves and surpasses benchmarks set for work plan, early move-ins and maintenance of high occupancy throughout the community.
• Keeps updated records about relevant operational, competitive, and company information, in order to respond effectively to inquiries from contacts, and convey the competitive advantages of the community
• Monitors local community information to gain market intelligence on the changing marketplace including potential new referral sources and competitors.
• Notifies corporate marketing on newsworthy events and human-interest stories for PR.
• Stays current with industry journals, newsletters and publications.
• Participates in local associations and groups with membership and agendas that impact senior care and directly tie into the professional referral community.
• Maintains and protects the confidentiality of resident information at all times.
• Other duties as assigned.

Qualifications:

• High school degree/equivalent. College degree preferred.
• Two to three years' experience in senior living preferred.
• Two to three years' experience in SNF marketing and business development.

Benefits:  Base Salary + Bonus

In addition to a rewarding career and competitive salary, Discovery offers a comprehensive benefit package.  Eligible team members are offered a comprehensive benefit package including medical, dental, vision, life and disability insurances, paid time off and paid holidays.   Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies.

Thank you for your interest in Discovery Management Group careers.  If you have any questions about the position you are applying for, please contact the community directly.

No agencies, please. We do not accept any unsolicited resumes from agencies under any circumstances. We receive inquiries from agencies daily. Agencies should not direct any inquiries or emails to hiring managers. Thank you.

EOE D/V