Marketing Coordinator Job Listing at Integral Senior Living in Bonita Springs, FL (Job ID 1013715)

Description

POSITION SUMMARY 

Responsible for managing and executing effective marketing campaigns as set by the Director of Marketing, on time and within budget. This includes: managing and executing: social media campaigns, website updates, community and corporate videos, email blasts, blogs and other projects as assigned.

This is a fully remote position open to candidates located anywhere in the United States.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The following duties are normal for this position.  This list is not to be construed as exclusive or all inclusive.  Other duties may be required and assigned.

• Work with the Director of Marketing to execute and manage marketing needs which will build branding, drive traffic, convert leads and drive revenue growth.
• Reporting: measure and analyze performance and recommend actions to maximize results and minimize costs.
• Execute social media strategies including Facebook, LinkedIn, YouTube, and others assigned on a daily basis.
• Manage and grow Management company's corporate presence on social media sites such as LinkedIn and Facebook.
• Execute website updates as requested by management, activity calendars, flyers, events, videos, residents stories, employee above and beyond, reviews.
• Manage resident story compliance, review and post per guidelines to website, social media, etc.
• Review testimonial submissions and post per guidelines to website.
• Assist with company branding projects as directed (website, social media).
• Assist Marketing Manager with coordination and collection of assets for new acquisitions.
• Assist with marketing automation set-up and execution (Website response, digital CRM program, email drip, digital magazine etc.).
• Work on special marketing assignments as directed by SVP of Marketing and Sales.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skills, and abilities required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Educational Requirements and Experience:

• Bachelor's Degree in Marketing or Advertising. 
• Minimum of 0-2 years' experience in Marketing. 
• Experience with Excel, Microsoft Word, Power Point, Social Media

Knowledge, Skills and Abilities:

Language Skills: Above average communication skills.

Mathematical Skills: Ability to calculate figures and amounts such as discounts, interest, commission's proportions, percentages, area, circumference, and volume.  Ability to apply concepts of basic algebra and geometry.

Reasoning Ability: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.  Ability to deal with problems involving several concrete variables in standardized situations.

Other Skills and Abilities: Excellent writing and presentation skills required. Ability to multi-task.

ENVIRONMENTAL AVAILABILITY

Works primarily indoors in a climate controlled setting.

PHYSICAL REQUIREMENTS     

The physical demands described below are representative of those that must be met by an individual to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  While performing the duties of this job, the employee is regularly required to sit, talk or hear for long periods of time.  The employee frequently is required to use hands or fingers to handle, or feel and reach with hands and arms.  The employee is occasionally required to stand and walk for long periods of time.  The employee must occasionally lift and/or move up to 10 pounds.  Specific vision abilities required by this job include close vision, and ability to adjust focus.