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Company: Mastercard
Location: Kuala Lumpur, Federal Territory of Kuala Lum, Malaysia
Career Level: Associate
Industries: Banking, Insurance, Financial Services

Description

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Senior Specialist, Commercialization (Marketing Services) Overview
Mastercard's Services organization is a key growth engine, delivering innovative solutions that help our customers thrive. By integrating proprietary data, cutting-edge technology, expert insights, and strategic expertise, Services plays a critical role in driving Mastercard's differentiation and business growth.
The Consumer Acquisition & Engagement (CA&E) team focuses on products and solutions that address dynamic market needs. We are seeking a Regional Senior Analyst to support the commercialization and delivery of key CA&E services and platforms—including Marketing Services, Rewards, Offers, and Personalization—across Asia Pacific.
This role will work closely with Product and Services Business Leads, Account Managers, and cross-functional teams to support sales enablement, go-to-market planning, and delivery excellence. The ideal candidate will be detail-oriented, collaborative, and passionate about driving customer value through scalable solutions.

Role
Sales Strategy Support
• Assist in aligning sales strategies with customer and market needs across Asia Pacific.
• Support the development of tailored product messaging for different customer segments.

Presentation & Communication
• Design visually compelling presentations and sales tools that clearly communicate product value.
• Help craft and deliver engaging narratives for internal and external audiences.
• Support client meetings and internal briefings with clear, confident speaking and storytelling.

Sales Enablement
• Contribute to the preparation of materials for client engagements, including pitches, joint value initiatives (JVIs) and RFP responses.
• Help build scalable go-to-market (GTM) strategies to broaden product reach and relevance.

Cross-Functional Collaboration
• Partner with Product Management and Sales teams to support the execution of sales plays and enablement activities.
• Collaborate with Marketing to produce compelling sales tools and resources.

Customer Engagement
• Work with Sales to understand customer needs and help embed them into product solutions.
• Participate in client meetings as needed to support product discussions and feedback gathering.

Market Intelligence
• Conduct research on competing solutions and market trends to inform positioning and strategy.

All About You
You are a passionate and driven early-career professional with a strong appreciation for aesthetics and a relentless focus on quality. You bring tenacity, creativity, and a growth mindset to everything you do, and you're excited to contribute to impactful marketing and client engagement initiatives.
• You have exceptional narrative building skills, with the ability to craft clear, compelling messages tailored to different audiences.
• Your design sensibility shines through in the presentations and tools you create, and you're confident speaking in front of teams and clients.
• You have experience in marketing-related fields, with exposure to campaign planning, customer engagement, or product positioning.
• You demonstrate strong business acumen, understanding how to connect customer needs with strategic goals and commercial outcomes.
• You're a collaborative team player who thrives in cross-functional environments and enjoys supporting sales and product teams.
• You're a creative problem solver who thinks outside the box and contributes to innovative go-to-market strategies.
• You're adaptable and eager to learn, with a strong sense of urgency and a focus on delivering results.

Corporate Security Responsibility


All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

  • Abide by Mastercard's security policies and practices;

  • Ensure the confidentiality and integrity of the information being accessed;

  • Report any suspected information security violation or breach, and

  • Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.




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