Description
At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.
The Digital Content Coordinator manages fan-facing content across NASCAR-owned track websites, the NASCAR Tracks App, and the fan chatbot. The Coordinator publishes accurate updates in a quick turnaround environment, maintains clean and accessible experiences, and supports race-week operations with clear, timely communications.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
Perform day-to-day content management for track websites, Tracks App, and chatbot: includes web pages, promotions, schedules, maps, FAQs, and alerts.
Build and publish in WordPress and the App Content Management System (CMS); maintain offline-ready app content for race weekends.
Draft, target, and schedule push notifications in Adobe AJO; follow quiet hours and approval workflows.
Keep chatbot answers, intents, and flows current; log gaps and propose new intents based on analysis of fan questions.
Run QA on every publish: proofread copy, validate links/UTMs, image specs, alt text, forms, and ticket flows.
Provide race weekend coverage: update schedules and pages daily, post changes quickly, and monitor critical paths (tickets, parking, maps, policies, weather).
Triage and complete Jira tickets with clear status, attachments, and SLAs; document publishes and outcomes.
Track performance in Appfigures/Adobe Analytics and recommend content or UX tweaks from data.
Maintain accessibility and brand standards across all touchpoints.
Travel: Up to 25% including weekends
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
EDUCATION and/or EXPERIENCE
Bachelor's degree from a four (4) year college or university required plus a minimum of three (3) years of current content experience within CMS-driven websites or mobile apps; experience with marketing, ticketing, guest experience technology, or live events preferred; or equivalent combination of education and experience.
LANGUAGE SKILLS
Ability to write clear, concise fan-facing copy and internal updates. Ability to create reports, business correspondence, and procedure checklists. Ability to present information and respond to questions from managers, partners, and the general public.
COMPUTER SKILLS
Proficient in company-provided hardware and software including Microsoft Office Suite, Adobe Creative Cloud, and WordPress or comparable CMS. Familiar with: Adobe AJO (push), Jira/Confluence, Appfigures, Adobe Analytics, Satisfi (or similar) chatbot tools, and basic HTML/CSS.
OTHER SKILLS AND ABILITIES
Organized, detail-oriented, and deadline-driven.
Strong time management skills, able to handle multiple concurrent publishes.
Possess a QA mindset with an aptitude and goal of spotting and correcting issues prior to discovery by fans.
Able to maintain calm demeanor in high-pressure; execute clear communications on live ops bridges.
Bilingual skills a plus.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
While performing the duties of this Job, the employee is regularly required to sit; talk or hear; reach with hands and arms; and use hands to finger, handle or feel. The employee is occasionally required to stand and/or walk. Specific vision abilities required by this job include close vision, color vision and ability to adjust focus.
Apply Now!
Learn more about this role and our team by applying at www.careers.nascar.com for consideration.
We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won't take you long to find out that you are on the right track here at NASCAR!
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.
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