Description
Responsibilities include but are not limited to:
- Engagement Strategy & Needs Discovery
- Set the engagement strategy that helps bankers uncover needs, deepen relationships, and match customers to the right solutions.
- Define needs discovery, customer profiling, and conversation approaches for personalized, relationship-based engagement.
- Build the lead and opportunity logic that surfaces and ranks the best opportunities within existing books of business.
- Insights, Tools & Capabilities
- Advance customer insights, Next Best Action, recommendations, and AI-assisted guidance so bankers get relevant prompts at the point of conversation.
- Work with business leaders and cross-functional teams to set the vision, roadmap, and priorities for engagement tools, including CRM.
- Measure adoption and effectiveness against customer, colleague, business, and platform data, and use the results to shape the next round of priorities.
- Alignment, Delivery & Governance
- Create continuity across interactions and business partners so colleagues work as one team around the customer rather than by channel or line of business.
- Present recommendations to leadership, build alignment, and influence priorities and decisions.
- Escalate significant business, operational, or strategic issues, and comply with applicable regulations, policies, procedures, and required training, including BSA, USA PATRIOT Act, and OFAC.
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