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Company: Valley Bank
Location: Morristown, NJ
Career Level: Entry Level
Industries: Banking, Insurance, Financial Services

Description

Responsibilities include but are not limited to:

  • Manage the marketing planning cycle, including calendar coordination, campaign intake, and cross-functional workflows.
  • Oversee marketing technology platforms (e.g., CRM, email, automation tools) and ensure integration with broader enterprise systems.
  • Develop dashboards and reports to track campaign performance, ROI, and lead flow through the funnel.
  • Drive process improvements to increase marketing efficiency and alignment across Product, Digital, and Segment teams.
  • Partner with with various departments to ensure seamless execution of marketing initiatives including marketing budget tracking and reporting.
  • Demonstrated track record of delivering positive results on high-impact projects.
  • Ensure compliance with regulatory, brand, and data privacy standards in campaign execution.


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