Description
Responsibilities include but are not limited to:
- Own product strategy and roadmap, aligning initiatives to business goals, customer needs, and performance insights.
- Manage end-to-end digital experiences, identifying and prioritizing improvements that enhance usability, conversion, engagement, and efficiency.
- Define and track key performance metrics (e.g., adoption, conversion, activation, engagement, satisfaction) and use data to inform decisions.
- Leverage data and AI-driven insights to identify opportunities for personalization, automation, and improved customer outcomes.
- Translate business needs into product requirements, including user stories, acceptance criteria, and backlog prioritization.
- Partner with technology and design teams to deliver high-quality, scalable solutions in an agile environment.
- Drive ongoing optimization, including experimentation (A/B testing), iterative improvements, and continuous learning.
- Collaborate across stakeholders to ensure alignment with business, regulatory, risk, and operational requirements.
- Act as the voice of the customer, ensuring solutions are intuitive, integrated, and aligned to customer expectations.
- Evaluate emerging technologies, including AI and automation capabilities, to enhance product functionality and operational efficiency.
- Monitor product performance post-launch, identifying issues, risks, and opportunities to improve outcomes.
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