Description
Responsibilities include but are not limited to:
- Sales Process & Routines
- Design, document, and maintain the sales and service processes that drive customer acquisition, relationship deepening, and referral flow across the branch network, Small Business Banking, and Mortgage.
- Define standard operating rhythms for each line of business -- specifying the cadence, participants, and required output for huddles, appointment management, pipeline reviews, in-the-moment observations, formal coaching sessions, proactive outreach blocks, and customer meetings -- with each routine calibrated to the distinct sales cycles of branch, small business, and mortgage.
- Codify referral and handoff standards among the branch network, Small Business Banking, Mortgage, and other partner lines, so leads are captured, routed, and worked consistently.
- Identify friction in the sales, application, and onboarding experience and lead process improvements with accountable business owners.
- Coaching & Execution Discipline
- Establish the coaching standard used across all three businesses, including observation, one-on-one, and development planning expectations.
- Review routine adherence across markets and business lines and agree on follow-up plans where execution falls short of the standard.
- Capture practices from high-performing markets and teams and convert them into repeatable standards the other businesses can adopt.
- Enablement, Change & Risk
- Own adoption of new sales tools, processes, and campaigns across the three businesses, partnering with Learning & Development on training and reinforcement.
- Communicate process changes with clear expectations and effective dates and measure adoption after launch.
- Ensure sales processes and routines comply with regulatory requirements and bank policy -- including mortgage originator and small business lending requirements -- and are designed to drive customer-first outcomes.
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