Communications Specialist - Public Relations Job Listing at Barton Health in South Lake Tahoe, CA (Job ID b85b034f-50b8-4c74-85e4-e377d8143863)

Description

Summary of Position:

Plans, develops, directs, and coordinates comprehensive communication programs, to include media, public affairs and publications, in close collaboration with other institutional communications and/or public relations activities.

Qualifications

Education:

• Bachelor's degree in Communications, Public/Media Relations, Advertising, Marketing or other relevant field or equivalent combination of education/experience

Experience:

• Minimum of two years relevant work experience in marketing and/or public relations; healthcare a plus

Knowledge/Skills/Abilities:

• Ability to produce clear written copy, press releases and other documentation for distribution to internal and external audiences
• Ability to edit typographic and grammatical errors
• Ability to speak persuasively and confidently to large and diverse audiences
• Ability to develop communications plans aligning with health system and marketing strategies
• Excellent writing skills
• Strong interpersonal skills
• Strong computer skills in Microsoft (Word, Excel, PowerPoint), Google (Docs, Sheets, Slides), and Adobe
• Sufficient computer skills as required to complete an online application and the pre-employment/annual learning requirements
• Ability to organize varied workload, attention to detail, multi-task, meet deadlines, and able to stay within limited budget
• In compliance with patient safety standards, must be able to effectively communicate in English; Bilingual abilities preferred

Certifications/Licensure:

• N/A

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is frequently required to walk, stand, sit, and talk or hear.
• The employee is occasionally required to use hands to finger, handle, feel or operate objects, tools, or controls; and reach with hands and arms.
• The employee is occasionally required to climb or balance; stoop, kneel, crouch, or crawl.
• Specific vision abilities required by this job include close vision, color vision, and the ability to adjust focus.
• The employee must occasionally lift and/or move up to 25 pounds.

Working Conditions

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Normal office environment. The noise level in the work environment is usually quiet to moderate while in the office.
• Occasional travel to various health system locations.

Essential Functions

1. Provides consistently exceptional care at all times.
2. Initiates and oversees the establishment of integrated strategies, plans, and programs designed to ensure that all communication and public relations efforts are cohesive, consistent, and effective in supporting the mission and advancement goals of the organization.
3. Provides direct and proactive advice, consultation, and assistance to leaders and physicians regarding public information matters, to include providing direct assistance in researching, providing information and developing messages.
4. Develops, writes and edits health systems publications and communications including a multi-page printed newsletter mailed to all residents three times a year; medical and educational articles written and distributed through media channels throughout the year; wellness blog hosting medical, health and wellness articles.
5. Develops communications plans for service lines including how to expand reach in new markets utilizing various media channels.
6. Develops, writes and distributes press releases on news worthy content to regional media channels.
7. Develops organic content (written, web, video, radio) educating community about health, wellness and services offered.
8. Ensures clear and concise information provided to internal organization, media outlets, general public.
9. Identifies opportunities to leverage content across marketing channels positively engaging the community in their health and wellness.
10. Responsible for communications internally and externally for Barton Health.
11. Prepares copy and posts social media communications and responds appropriately to blogs and comments online as needed for positive public relations and marketing.
12. Develops and cultivates media relationships.
13. Pitches media to encourage positive stories in outlets aligned with Barton's brand.
14. Serves as the healthcare spokesperson including print and on-camera interviews.
15. As community contact for crises media, works with Joint Information Centers, civic organizations, police and fire departments, and school district as Barton representative for media outreach and public messaging development and delivery.
16. Participates in crisis management planning and develops crisis communications plan.
17. As required, serves as the PIO (Public Information Officer) for the Barton HICS (Hospital Incident Command System) including message development, talking points, and media preparation for hospital staff. 
18. Works collaboratively with clinicians, hospital administration and community stakeholders on written communications and media outreach. 
19. Writes grants for health system funding as needed.
20. Develops strategy for photo and digital assets, negotiates contracts with vendors, directs photo and video shoots.
21. Serves as Barton representative in various community groups as assigned.
22. Measures success of media coverage throughout the region.
23. Responds to the needs of the department by performing other duties, as necessary.