Director, Marketing and Communications - Edmonton Public Library Job Listing at City of Edmonton in Edmonton, AB (Job ID 49899)

Description

Are you an experienced marketing and communications expert looking for a place where your lively and original creative spirit will be appreciated? Do you want to manage a team of outstanding marketing and communications specialists who have built a strong and recognizable brand for one of Canada's top public libraries? Do you want to make big ideas come to life by guiding how EPL showcases our cool programs and exciting events? If so, EPL is the place for you!   EPL is looking for a creative and dynamic Director, Marketing and Communications to drive EPL's marketing strategy forward as we continue to support EPL's work to engage our customers and positively impact our communities. As a key strategist, advisor and member of the Senior Leadership Team, the Director manages EPL's marketing functions that encompass marketing, communications, advocacy, design and production services, and fund development.   Key responsibilities include:

• Reporting to the Executive Director, Collections, Marketing, and Technology, provide leadership and direction in the development, implementation and evaluation of marketing, communications, advocacy, design and production, and fund development strategies to raise awareness of EPL within local communities, all levels of government, and the media.
• Provide leadership and oversight of EPL's visual identity, brand, and reputation management.
• Lead the development, implementation, and evaluation of marketing strategies focusing on customer attraction/retention, public/media awareness, and positive government relations.
• Lead the planning and implementation of events such as the Forward Thinking Speaker Series, EPL Gala, branch openings, public consultations, and other similar activities, in consultation with the Leadership team.
• Lead the development of advocacy strategies, plans, and activities in collaboration with the CEO to support the CEO, the Executive Team, and the Board of Trustees with advocacy efforts (primarily at the municipal and provincial level).
• Establish and foster relationships with key external stakeholders and partners to support EPL advocacy, marketing, communication and fund development activities and events.
• Provide leadership in market research to support customer-centered service development, delivery, and planning.
• Lead, manage, mentor, and support staff in their own growth and development in alignment with policies and frameworks defining the Library's corporate culture such as the Vision and Mission statements, Values, Leadership Promise, Community-Led Service Philosophy and the Canadian Federation of Library Associations position statements on Intellectual Freedom and Diversity and Inclusion, with particular emphasis on providing excellent customer service.  
• Participate on the Senior Leadership Team by contributing expertise and perspective regarding major organizational decisions and planning.
• Serve as a representative for EPL or coordinate representation in marketing, communications, and fund development related city and community initiatives.