Description
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
BDR Team Manager, Dynamic Yield BDR Team Manager, Dynamic YieldAbout the role:
Dynamic Yield, a Mastercard company, is a leading Personalisation and A/B Testing platform helping the world's top brands optimise every customer interaction. Sitting at the intersection of data, design, and decisioning, we empower businesses to deliver 1:1 experience at scale. Backed by Mastercard, we combine startup agility with the reach and resources of a global enterprise.
We're looking for a confident and creative BDR TeamM anager to lead and grow our high-performing European BDR team for Dynamic Yield. This role is perfect for someone with sales experience who's ready to roll up their sleeves - spotting gaps, driving new initiatives, and shaping strategy to keep the momentum going.
You'll manage a team of 6 BDRs across Europe, ensuring they hit quarterly targets, refining outreach strategies, and aligning cross-functionally to drive consistent pipeline growth.
Key Responsibilities:
Team Leadership & Management
• Coach and manage a team of 6 BDRs who are based in Europe, targeting regions across the EU + UK.
• Set clear performance goals and KPIs for outreach activity, pipeline contribution, and conversion.
• Conduct regular 1:1s, pipeline reviews, and performance check-ins.
• Build and maintain a strong team culture in a hybrid/distributed environment.
• Foster a culture of accountability, learning, and continuous improvement.
Training & Development
• Develop and deliver onboarding and ongoing training programs focused on prospecting, personalisation, objection handling, product knowledge, and sales tools.
• Provide real-time feedback and coaching to improve messaging, outreach tactics, and qualification skills.
• Track and report on individual and team development progress.
Sales Process & Strategy
• Partner with Sales and Marketing to refine lead generation strategies and handoff processes.
• Optimise outreach sequences and messaging to improve conversion rates.
• Analyse team performance metrics and funnel data to identify areas for improvement.
• Drive experimentation around new market segments, messaging themes, or sales tactics to accelerate growth.
Collaboration & Communication
• Act as a liaison between the BDR team and Sales, Marketing, RevOps, and other Mastercard departments.
• Share insights from the front lines to help shape campaign messaging and product positioning.
• Drive alignment between outbound prospecting efforts and overall GTM strategy.
• Regularly report on BDR performance and strategic initiatives to senior leadership within Dynamic Yield and Mastercard.
• Navigate internal Mastercard structures and processes to advocate for the BDR function and unblock team needs.
All About You
• Extensive experience in B2B SaaS sales with proven ability to coach and develop early-career sales talent.
• Strong understanding of the SaaS sales funnel, outbound sales methodologies, and frameworks.
• Experience using sales tools such as Salesforce, Outreach.io, Gong, Zoominfo.
• Data-driven mindset with the ability to analyse metrics and make informed decisions.
• Excellent communication, motivational, and leadership skills.
Nice to Have
• Experience selling enterprise software solutions.
• Background in scaling a BDR function in a high-growth environment.
• Familiarity with ABM (Account-Based Marketing) tactics and GTM motions.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard's security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
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