Description
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Director, Products and Solutions Who is Mastercard?We are the global technology company behind the world's fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.
Role:
- Revenue and market share projections for identifying gaps & devising business strategy.
- Develop Go-To-Market strategy and delivery roadmap for Debit products
- Support Product Sales & Account Teams in the creation and promotion of value propositions and market analysis
- Create and present customized CVPs for new issuances across 20+ debit issuers via identifying gaps in portfolio, competition benchmarking, consumer behaviour and growing segments.
- Facilitate issuance of new bin and track benefits implementation while liaising with customer delivery, Loyalty, Marketing, and third-party vendors (Thriwe, TENs concierge, Taj, Oberoi, Alliance) to ensure seamless launch.
- Track portfolio metrics – Activation rate, Auth rate, Spend/transaction per card etc., and support issuers (no D&S engagement) with regular QBRs
- Engage with issuer partners to drive greater penetration across their portfolio
- Monitor the competitive landscape and industry trends, understanding their implications for MasterCard
- Expand Market Share for MasterCard Debit through effective product design and activation & spend campaigns
- Collaborate with Consumer and Customer Marketing Teams to support the launch of programs as well as to develop product collateral.
- Create and maintain a library of best practice and case study examples
- Identify strategic business-building opportunities in products and services that can be offered, developed and implemented for customers
- Be responsible for idea generation; concept validation; and business case development for product propositions
- Apply market research and conduct opportunity assessments on new ideas and concepts and communicate them to
- Work with regional & loyalty team to revamp network benefits relevant to India market, basis inputs from issuers
- Execute new projects arising due to market need/ regulatory changes/ internal strategy like:
• Contactless initiative – chip fund allocation to drive issuance along with targeted engagements like CL clinics, CL accelerator
• Create campaigns for brand visibility & ongoing communication to garner spends across key spending seasons – IPL, World Cup, Summer & XB Travel, Diwali, End of Year Holidays
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard's security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
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