Description
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Senior Strategic Marketing Advisor Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard's rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants.Envision this role as the pivot in a thrilling marketing services transformation. It's about fully embracing and fueling change while seamlessly balancing traditional marketing endeavors. This profile thrives in a dynamic environment, contributing ideas, and actively steering this transformational journey.
As a Senior Strategic Marketing Advisor, you will play a pivotal role in shaping marketing strategies for leading local and global brands. This is a strategic consultancy role focused on delivering high-impact marketing solutions through data-driven insights and innovative strategies for brands operating at both local and international scale. You'll work at the intersection of marketing innovation and business growth, leveraging your hands-on experience with complex brand ecosystems to help clients navigate challenges and unlock new opportunities.
Why This Role Matters
Marketing today is about more than campaigns—it's about creating end-to-end value for customers. In this role, you will advise clients on how to design, implement, and optimize marketing strategies that deliver sustainable growth. You'll collaborate with C-level executives, lead strategic engagements, and bring fresh thinking to challenges across industries such as banking, retail, and digital commerce.
Key Responsibilities
Client Impact
· Shape marketing transformation: Advise clients on strategic marketing initiatives that drive customer acquisition, engagement, and retention across local and global markets.
· Lead data-driven strategies: Translate insights into actionable plans, leveraging advanced analytics to optimize performance and ROI.
· Champion customer-centricity: Guide clients in designing experiences that enhance brand equity and deliver measurable business outcomes.
· Drive innovation: Introduce emerging trends, technologies, and best practices to keep clients ahead in a rapidly evolving marketing landscape.
· Ensure end-to-end execution: Oversee the successful delivery of complex campaigns and strategies, ensuring alignment with client objectives and measurable impact.
Collaboration & Leadership
· Partner with senior stakeholders across diverse industries to co-create impactful solutions.
· Mentor and coach junior consultants, fostering a culture of creativity and data-driven decision-making.
What We're Looking For
· Proven expertise: Extensive experience managing local and global brands within large organizations, with a track record of delivering strategic marketing impact.
· Advisory mindset: Ability to influence senior decision-makers and provide consultative guidance on complex marketing challenges.
· Analytical strength: Skilled in interpreting data and turning insights into actionable strategies.
· Global perspective: Comfortable working across markets and cultures, with strong communication skills.
· Innovation-driven: Passion for leveraging technology and emerging trends to transform marketing performance.
Preferred Qualifications
· Experience in UX/UI optimization and digital transformation initiatives.
· Certifications in marketing analytics or digital strategy are a plus.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard's security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
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