Manager, Digital Marketing & Technology Job Listing at NorthBay Healthcare in Fairfield, CA (Job ID 4281)

Description

At NorthBay Health, the Manager, Digital Marketing & Technology is a critical role for a strategic thinking, a hands-on digital manager to ensure that NorthBay's web site, internal and external digital platforms, channels and paid campaigns are optimized, aligned and delivering measurable impact for consumers, patients, other audiences and the organization. Reporting to the AVP of Digital Strategy in Marketing and Communications, the role will provide oversight to a web developer and performance marketing specialist and collaborate cross-functionally to strategize, plan and execute platform rebuilds and enhancements to create an impactful consumer experience that drives patient acquisition, enables conversions and creates loyalty. 

At NorthBay Health, our vision is to be the trusted healthcare partner of choice for the communities we serve. We are dedicated to improving the well-being of our community by providing accessible, high-quality care to all who need it. Every member of our team plays a vital role in delivering compassionate and effective healthcare solutions. We invite you to join us in our mission to ensure that every patient and family member feels valued, respected, and cared for throughout their healthcare journey.

Primary Responsibilities

• Provide day-to-day guidance and performance management to the Web Developer and Performance Marketing Specialist, mentoring, training and delegating as appropriate
• Translate department-level strategic goals into actionable priorities for team members
• Foster a culture of innovation, testing, and continuous improvement
• Support professional development of team members and promote collaboration across the digital strategy and marketing teams
• Manage the development and optimization of NorthBayHealth.org and related digital properties and channels in partnership with marketing, IT, patient access, and clinical teams as appropriate
• Ensure the web platform evolves to meet consumer expectations through performance-driven UX, mobile responsiveness, and accessibility
• Contribute to platform roadmap planning, including content management, personalization, on-site architecture, search experience and integration with enterprise systems (e.g., EHR, CRM, digital front door tools). Translate complex functional requirements into technical execution plans and documentation, as needed, leveraging internal or external resources when appropriate.
• Oversee campaign execution and performance reporting across paid media platforms, ensuring alignment with business goals and service line needs. 
• Manage campaign budgets and media spend with a focus on ROI, cost per lead, and downstream patient value
• Drive data-informed decision-making using tools like Google Analytics 4, Looker Studio, and CRM/EMR data integrations
• Ensure digital initiatives support the full patient journey — from search and discovery to appointment scheduling and beyond
• Identify and implement operational workflow solutions, collaboratively.
• Ensure that the intranet platform evolves to support organizational objectives.
• Evaluate and integrate emerging tools and AI-driven platforms (e.g., Google Performance Max, conversational AI, personalization engines) into digital workflows
• Guide team use of generative AI tools for copy, creative, or ideation — ensuring all outputs are ethical, compliant, and patient-centric
• Lead discussions on platform and channel shifts (e.g., voice search, AI-powered discovery) to future-proof NorthBay's digital presence
• Ensure digital content, campaigns, and data collection practices are compliant with HIPAA, accessibility (WCAG), and NorthBay brand standards
• Collaborate with IT, Clinical Ops, Patient Access, and Compliance to align digital work with system priorities and risk management
• Serve as a digital subject matter expert across cross-functional initiatives involving web experience platform (UXP/CMS), online scheduling, content personalization, CRM integrations, etc.

Education: Bachelor's degree in Marketing, Communications, Digital Media, IT, Business, or a related field. Master's degree preferred.  A combination of Equivalent experience and education equal to 8 years may be considered in lieu of formal education.

Licensure/Certification:  Certifications and prior training preferred, but not required, in technology and CMS platforms (Sitecore, Adobe or Salesforce most likely), project management (CSPO, CSM, PMP), paid media, (Google Ads, Meta Blueprint), Analytics (GA4, PIWIK Pro), programmatic buying, Salesforce Marketing cloud, HIPAA compliance by a prior employer, or WCAG training via W3C.

Experience: Five (5+) years of experience in digital marketing, web strategy, or digital product management, with at least 1–2 years of supervisory or team lead experience. Experience with digital marketing technologies, structures and strategies including CMS/UXP, Intranet (such as Sharepoint), CRM, analytics, performance marketing, consumer engagement and patient acquisition. Experience working with or within regulated industries (healthcare, finance, etc.) preferred. Prior experience in a health system, hospital marketing department, or healthcare-focused agency preferred. Knowledge of the patient decision journey and healthcare consumerism trends preferred

Skills: Strong understanding of conversion optimization and digital attribution models. A high degree of judgement and application of problem-solving and critical thinking skills. Graphic design skills, as well as excellent written and verbal communication skills are essential for this position.  Ability to work cross functionally and the ability to manage multiple simultaneous initiatives. Familiarity with EHR, physician data, and technology most often integrated to achieve healthcare digital front door. Experience in regulated industries such as healthcare preferred. Familiarity / proficiency in some of the following: Content Management Systems / User Experience Platforms (such as Sitecore, Adobe, Drupal, Wordpress, Optimizely), Customer Relationship Management (CRM) (such as Salesforce Health Cloud, Microsoft Dynamics, WebMD Health Ignite, PracticePro or other healthcare specific solutions), Web analytics and tag management. 

Competencies:

• Digital experience strategy – ability to translate consumer needs into scalable digital solutions aligned with business and brand goals
• Cross-functional leadership – collaborate across marketing, IT, clinical, patient access, compliance, and vendor partners
• Roadmap planning – prioritize features and improvements based on KPIs, user feedback, and system readiness
• Regulatory awareness – strong understanding of HIPAA, accessibility (WCAG), OCR tracking guidance, and data governance in healthcare

Interpersonal Skills: Demonstrates the True North values. The True North values are a set of value-based behaviors that are to be consistently demonstrated and role modeled by all employees that work at NorthBay Health. The True North values principles consist of Nurture/Care, Own It, Respect Relationships, Build Trust and Hardwire Excellence. Collaborates closely with Marketing, Communications and Digital leadership and colleagues, IT, Clinical, Patient Access and other stakeholders as appropriate

Hours of Work:  40 hours/week, flexible, remote schedule between 7:00 am and 7:00 pm; occasional evening and weekends as needed.

Compensation: $155k to $165K based on years of experience doing the duties of the role.  Bonus eligible.