Description
Job Posting
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UC OFFICE OF THE PRESIDENT
At the University of California (UC), your contributions make a difference. A world leader producing Nobel and Pulitzer prize recipients with over 150 years of groundbreaking research transforming the world. Choose a career where you can leverage your knowledge, skills and aspirations to inspire and support some of the greatest minds in the world, and those who will follow in their footsteps. Working at the University of California is being part of a unique institution, and a vibrant and diverse community. At the University of California, Office of the President, we propel our mission through impactful work locally, in government centers and systemwide. We are passionate people, serving the greater good.
The University of California, one of the largest and most acclaimed institutions of higher learning in the world, is dedicated to excellence in teaching, research and public service. The University of California Office of the President is the headquarters to the 10 campuses, six academic medical centers and three national laboratories and enrolls premier students from California, the nation and the world. Learn more about the UC Office of the President
DEPARTMENT OVERVIEW
The External Engagement department at the University of California's systemwide headquarters in Oakland is seeking an energetic student who is passionate about social media, digital marketing, content creation, photography and videography for a paid internship with our social team this summer.
POSITION SUMMARY
In this position, you'll make fun and creative content across the University of California brand social media channels, with a focus on TikTok and Instagram Reels. Our goal is to tell more student stories, increase student engagement with our channels and create more content that is relevant and entertaining to students. We also wish to bring a student perspective when we communicate topics of importance to the University.
The successful candidate will have a command of best practices and trends in social media and a demonstrated ability in creating fun, engaging and sharable content. We are seeking a self-motivated worker and critical thinker, who is eager to experiment and measure the return on their effort. A passion for the University of California, its mission and values and the diversity of its student body is a must!
The Social Media Intern will get valuable, hands-on job experience within a fast-paced, professional team, while playing a significant role in a large brand's social media strategy and making connections across the UC system.
This position This position is only open to currently enrolled UC students.
Responsibilities
80%
Social Media Content Creation: Ideate content and copywriting for UCOP's social media channels, with an emphasis on TikTok and Instagram Reels. Pitch ideas for content to help build TikTok and Instagram follower growth and engagement. Adapt social media trends and tools into on-brand content. Bring a student perspective to communication topics of importance to the University and approaches to better student reach and engagement. Draft scripts, film and edit short video content for our channels. Lead small social media projects aligned with the content calendar. Connect with individual students, campus student groups and other student partners to showcase their work on our channels. Explore nearby campuses to highlight the UC system and local area around the universities. Find user generated content from across the UC system to share on our channels.
10%
Social Media Reporting: Analyze metrics to evaluate performance. Provide updates/reports on follower numbers, channel performance and how UC campuses are engaging their followers. Monitor incoming mentions and comments on TikTok and Instagram.
10%
Research & Planning: Keep up on trends across social media, including those pertinent to higher education, and pitch ideas to the team. Stay up to date on emerging social media platforms and make recommendations as to whether we should have a presence. Research hashtags that should be applied to posts for greater reach and engagement. Maintain social media calendar. Work alongside, and collaborate with, other members of UCOP's External Relations and Communications Team.
Required Qualifications
- Currently enrolled University of California student.
- In-depth personal experience in a wide range of social media.
- Knowledge and skillful use of social media platforms, including taking and uploading pictures, editing video, applying filters, using stickers and giphys, writing posts and effective use of hashtags for successful content, campaigns, and promotions.
- Highly creative with unique ideas and a sense of humor.
- Motivated attitude and desire to learn and experiment with new forms of content such as video, photography and graphics.
- Comfortable in front of a camera and doing voice-overs.
- Strong pulse on social media trends and tools.
- Ability to quickly learn new social media apps and related technology.
- Interest in research and the ability to communicate complex ideas in clear, concise language.
- Motivated attitude and desire to learn new functionality and platforms in social media.
- Impeccable written communication skills, including copywriting and copy-editing.
- Thrives in a fast-paced, team-centric environment.
- Strong work ethic and able to work independently and deliver on deadline.
- Ability to communicate and interact professionally and effectively with students, faculty, administrators and the general public.
Preferred Qualifications
- Experience with basic video and photo editing software and graphic design programs including Canva and Capcut.
- Familiarity with best practices relating to accessibility, or a willingness to learn.
Education
- High school graduate and/or equivalent experience/training.
SALARY AND BENEFITS
Salary: $20.00 - $25.00 hourly commensurate with skills/experience. (30-40 hours per week)
Benefits: For information on the comprehensive benefits package offered by the University visit: Benefits of Belonging
ADDITIONAL INFORMATION
Position is 100% remote. Travel to nearby UC campuses expected. The position is not eligible for Visa sponsorship.
HOW TO APPLY
Please submit a cover letter outlining your interest in the role and a few examples of social media content you have created on TikTok.
APPLICATION REVIEW DATE
The first review date for this job is April 19, 2024. The position will be open until filled.
CONDITIONS OF EMPLOYMENT
Background Check Process: Successful completion of a background check is required for this critical position. Background check process at UCOP
Smoke Free Work Environment: The University of California, Office of the President, is smoke & tobacco-free as of January 1, 2014. UC Smoke & Tobacco Free Policy
As a condition of employment, you will be required to comply with the University of California Policy on Vaccination Programs, as may be amended or revised from time to time. Federal, state, or local public health directives may impose additional requirements.
EEO STATEMENT
The University of California, Office of the President, is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status. For the University of California's Affirmative Action Policy please visit: https://policy.ucop.edu/doc/4010393/PPSM-20. For the University of California's Anti-Discrimination Policy, please visit: https://policy.ucop.edu/doc/1001004/Anti-Discrimination.
The University of California, Office of the President, strives to make this job board accessible to any and all users. If you have comments regarding the accessibility of our website or need assistance completing the application process, please contact us at: Accessibility or email the Human Resource Department at: epost@ucop.edu.
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